Microsoft released a new version of Virtual Earth last week, and with it came a new local.live.com. Except get this–its now called ‘Live Search Maps’. Let me back up. Years ago, MS had a relatively unknown product called ‘Terraserver’, which provided aerial imagery of many different locations around the world. This was a super nifty web based app, but it was difficult to find, and wasn’t really marketed by MS much. They also had ‘MapPoint’ which was a standalone client side application that you had to purchase. Now, companies like mapquest and yahoo quickly realized that users would want mapping and directions online and put products to do just that onto the web. They werent nearly as functional as MapPoint, but they didn’t really need to be. Users wanted to know where point B was and how to get there from point A. Shortly thereafter, Google joined into the fray with Google Maps. Not wanting to be left out, Microsoft started putting their own online version of maps and directions, but tried to ‘one-up’ everyone else and called it ‘Windows Live Local’. See, the ‘flavor of the month’ branding this time around was ‘Windows Live’ — itself a miserable branding failure. ‘Windows Live Local’ was supposed to be better because it wasn’t just maps and directions. For instance, It had the ability to search for businesses in a certain location (which Google had as well, but knew it wasn’t oft used).
Everyone I knew thought it was a joke that MS tried to sell the idea of Live Local, when most people just wanted maps. Here’s what the press release says:
Windows Live™ Local is a platform, experience and a community for capturing, connecting, sharing and visualizing information based on location. Windows Live Local extends current mapping experience into real-world immersive search, browse, navigation and discovery of local information across all devices and experiences.
I remember a big discussion about it on litebulb, and internal distribution list at Microsoft. But, the naysayers were suppressed, and Live Local pressed on. Many months later, I heard an ad on the radio– for ‘maps.live.com’. I was pretty shocked that MS was finally branding their product based on the utility a customer would gain instead of the feature MS was trying to sell. Still, though the product itself wasn’t about maps. It was about local search. Here is a screenshot from August 2006, courtesy of MS presspass:
Notice the 2 separate search boxes. To me, this was the most disastrous part of the UI. Numerous friends and colleagues and I would mistakenly paste addresses in that first box. It even had the default focus. But, if you did so, it would complain that there was nothing found for that address, at which point you’d leave and go to Google Maps or Yahoo Maps (see a pattern in these names?). Many complaints within MS were ignored, and I mentioned it again in my Why I left Microsoft blog post. Which brings me to today. The latest version of Windows Live Local is now branded ‘Live Search Maps’ and looks like this:
Finally! One search box is the default! And the word ‘Maps’ is now part of the product. And it only took a couple years and a ton of complaints.

